Trade

The Ask

Trade needed a template for a premium piece of collateral to facilitate partnerships via an insert program. The designs needed to provide partner branding, be easy to redeem, and increase Trade brand awareness.

The Solve

I worked with the Trade team to concept and design multiple collateral layouts to work with a broad range of partner packaging. Leveraging my printer network, we created a small trial run of serialized pieces that allowed for bulk distribution while only allowing for one-time redemption. The designs provided brand benefits for both the partner and Trade while giving easy redemption instructions to the user. The initial trial designs were well received and I helped quickly create partner designs for Moccamaster, Hitch, and MiiR. Upon completion of the project, I provided a simple guide and template to easily version for future partnerships.

Post-Project Success